Sony issued an official statement which said that the price of the prosumer Sony Cyber-shot DSC-RX10 had been reduced. The manufacturer's suggested retail price in the US is now $998, in comparison to the original one, which had been $1229. Moreover, the price in Europe had also been brought down.
So far it has not been said whether this price change occurred as part of a plan, or it represented a chain reaction to the model Panasonic Lumix DMC-FZ1000, which will total $899.
The news was taken from SONYALPHALAB.