Under the slogan 'Milestone for us! NEW PRICES for you!', Canon US ushered a few price reductions that have to do with its collection of lenses, including a great number of L-series models.
According to announcements from Canon, the reduction of prices took place in honor of a special jubilee - the production of the 100 millionth EF lens! The discount prices vary from a modest $40, all the way to a $1000 discount on the original retail price, which, of course, depends on a lens. The EF 24-70mm f/4L IS USM draws attention to itself since its original manufacturer's suggested retail price is reduced by 500 dollars and it now totals $999.
Feel free to check the list of all the lenses at a discount on the official website of the company Canon US.