Psychologists say that children in the first period of their lives follow and imitate every move made by the adults, and that they continue doing it during growing up. Generally, this pattern is characteristic for all intelligent beings, more or less prominent. What is the connection here with our topic? Well, it’s quite simple. Big companies also often act quite childish, in a way. The level of interest for certain segments of production varies in relation to the current demand on the market, but it also depends on the moves made by the market leaders. Call it imitation, stealing ideas, whatever, the essence is what matters here. Earlier, manufacturers were trying to cater to buyers, while the situation is reversed today, and manufacturers are the ones to produce the demand, applying a marketing pressure to buyers and forming their needs, through both innovations and various manipulative actions. Those who create such a climate are usually the leaders, and the others are most often – imitators.